A Santa Barbara OB/GYN specializing
in laparoscopic surgery, wanted to educate the local community about
the newest developments in Obstetrics & Gynecology specifically
as it related to endometriosis, hysterectomy alternatives and laparoscopic
surgery.
TPI implemented a multi-faceted
marketing program that included:
- Newsletters to his patient
base
- Announcements/direct mail
pieces targeted by region, ranging from San Luis Obispo to Ventura
counties.
- Local Advertising
- Local publicity utilizing
human interest stories
- Three educational seminars
over a nine-month period
This resulted in multiple
publicity opportunities in local newspapers and on radio and television,
as well as a steady increase in new patients and the opening of a Los
Angeles office.
