Laser Skin Resurfacing Market Placement

When a client told us he wanted to build-up his laser skin resurfacing practice, we suggested he begin by hosting an educational seminar series for his existing patient base and the local community. Over the course of six-months, we implemented three different seminars.

Seminar 1

Location: His Office
Marketing: Consisted of local newspaper ad designed by TPI that began running two weeks prior to the event. A direct mail invitation sent to his existing patient base. Flyers strategically placed around his office. Media listings in local newspapers.
Outcome: 25 people in attendance. 2 booked a laser skin resurfacing procedure.

Seminar 2

Location: Local Hospital
Marketing: Same as for seminar 1. Continued the original design theme throughout. Invited previous patients to be spokespeople.
Outcome: 60 people in attendance. 10 booked a laser skin resurfacing procedure.

Seminar 3

Location: Local Hospital (different than the first)
Marketing: Same as for seminar 1 & 2. Continued the original design theme throughout. Invited previous patients to be spokespeople. Added skin care booth for product sales.
Outcome: 85 people in attendance. 20 booked a laser skin resurfacing procedure.