For May's Skin Cancer Awareness
Month, a Southern California dermatologist asked for assistance with
a consumer outreach program focusing on skin cancer education for children
and teens. Using before-and-after photos and well-written media education
materials, TPI sought to educate his local press.
Location: Saturday
morning at his office.
Marketing: Media placements on local television, and in local
newspapers and magazines.
Outcome: 300 people attended. Doctor conducted screenings for
50 people at a time.
