Image, reputation, and public
awareness are indispensable to the growth of any enterprise, therefore,
TPI has made public relations relations its signature strength in the
increasingly competitive field of medicine.
As securing publicity involves
dedication of time, thoughtful planning, unique concepts, well- written
news releases, and a working relationship with the media, TPI typically
operates on a one year contract, but has achieved effective results
when working on a project basis. As most news coverage is not by coincidence,
publicity is a detailed process that attracts new patients/customers
via interviews in newspapers, television, magazines, radio and the Internet.
Once a story is deemed as
newsworthy by a reporter, news exposure can be one of the most lucrative
means of promotion, reputation building and branding. News coverage
secures a third- party endorsement from the news media that gives you
instant credibility.
