Many of TPI's reputable PR
clients maintain a solid working relationship with suppliers and surgical
equipment manufacturers.
Through our knowledge of
the aesthetic industry, TPI has formed profitable marketing partnerships
with medical companies, surgical device corporations, and the surgeons
who use their products by way of Shared Publicity Campaigns.
The publicity function of
product marketing is a lucrative means of generating credibility and
word of mouth referral. For clients of TPI's Shared Publicity Campaign,
their investment has paid great dividends in securing local news coverage
in broadcast and print for the medical company (who is able to promote
their technology) with the expertise of the doctor (who is able to promote
his/her practice). Both parties reap the benefits of media exposure.
Our dedicated persistence, customized writing style, and media contacts
have secured news coverage through shared publicity campaigns in many
markets across the country.
